In a world where most prospects reject a lot of advertising, Instagram stories tend to offer a saving grace. Actually its addictive design ensures you view them for longer than you had even planned to in the first place. After all, you never know what is going to come next, and it is easy to keep clicking through rather than exiting.

Before you leverage Instagram stories for business, it is in your best interest that you have a clear idea of what is destined to come your way. Fortunately, that is what this article is going to help you figure out today. Here are two things you can start doing on Instagram Stories to raise your brand’s profile.


Thanks to the instant nature of Instagram Stories, they serve as the perfect way to share company announcements such as new staff members, new products, and general updates. This comes in handy whenever you want to post behind-the-scenes footage of the business that would otherwise fail to get a spot on your main profile.

As long as you prioritize content quality and optimization, your followers will certainly feel like they’re keeping pace with everything that is transpiring in your business. Furthermore, they get to know your business way better. By conveying the human side of your brand, you are definitely going to enhance brand awareness and engagement.

Story Highlights

Ever since they were first released in 2017, Instagram Story Highlights continue to work wonders. If you happen to be a regular user, then they serve as a personal show reel of the best bits. Things tend to be different when it comes to brands as they act as an extension of your bio. With fixed optimal frequency, you can use them to your advantage whenever you want to tell people that land on your page who you are.

The Bottom Line

Using Instagram Stories for Business does not have to be the underlying reason why you are going through a difficult time. Provided you rely on relevant landing pages, it won’t take long before you start noticing the results. If you plan to leverage promotional content on Instagram stories, it is in your best interest that you do your homework. Visit MediaOne website today and read more how to use Instagram for business before you can finally get started and reap maximum benefits.