Hiring an SEO company is one of the best routes you can ever take if you want to take your business a notch higher. Unfortunately, some business and website owners still cry foul even after outsourcing their services. This is set to happen especially when you choose to hire an inexperienced company. But how can you tell if you are working with a bad SEO company? If you are yet to find answers to this question, then you have definitely come to the right place. In this article, we are going to examine some of the signs that indicate you are working with a bad SEO company.
Only Prioritize Organic Search
As we all know, Search Engine Optimization entails quite a number of things. Despite this, some companies that offer SEO services only focus on organic search while leaving out other channels. The best SEO agency in the world needs to provide a wide range of services including A/B testing, content strategy and email marketing. If this is not enough, they need to maintain communication regarding any changes they make on your website. When all an SEO agency does is taking keyword lists in black magic, then they might not help you with anything.
Never Adjust Their Strategy
By now you already know that Google and other search engines update their algorithm on a regular basis. Even though most of these changes are tiny and will not affect your small business, it still counts as an update. If your SEO agency keeps on relying on the same strategies, then it is time to start packing your things. This is because old SEO strategies are never going to improve the ranking of your website on search engines or even drive immense traffic.
The Bottom Line
There is no reason why you should continue hiring a company for SEO yet they are not helping your business with anything. Keep in mind the business world is very competitive and hence you cannot risk falling down the pecking order. So, start your search for a different SEO company, the moment you realize the current one is only costing your money. To avoid working with a bad SEO company again, you need to carry out a detailed research before setting on one. This will mean examining important things such as client reviews, reputation, services offered, experience to mention a few.