Search Engine Marketing popularly known as SEM, is one of the most effective marketing channels you can use in generating web traffic. This might not come as a surprise to many considering it compliments Search Engine Optimization (SEO) and content marketing thus ranking your brand at the top of major search engines including Google, Bing and Yahoo. However, you need to do it right if you are to reap maximum benefits. That aside, here are some of the most notable reasons why SEM is important for your business.
Increases Brand Awareness
Even though many view SEM as a bottom-funnel marketing channel, it goes a long way in supporting brand awareness. Regardless of whether display ads receive clicks or not, brand names will always rank highly on search engines. If this is not enough, searchers can still recognize or read the brand name, product or URL. In addition, they will realize when ads include keywords and search terms used by competitor brands since the brain tends to make a comparison of things that are listed side by side.
Actually, this is one of the main reasons why a marketing agency should start pitching SEM to their clients. Despite the fact that Bing, Yandex, Baidu and other reliable playgrounds for search ads generate more money, Google has something to show of it. In fact, you can double your investment when using AdWords on Google. Of course, any person who has had the chance to run an SEM campaign in AdWords will bear witness to the fact that you can make more money. However, you need to be fully aware of what you are doing in order to achieve the results you expect.
The Bottom Line
Search Engine Marketing has an important role to play in the success of any business. From being conversion-focused to increasing brand awareness, you will never regret your decision of using SEM campaigns. As is the case with SEO, you need to make sure everything is done perfectly. After all, there is no way you are going to benefit from Facebook Advertising or OTT adverting yet you have no clue what it entails. Luckily, innovations in the world of technology have made things easier since you can get every piece of information you need from the comfort of you couch. Better, you can hire a marketing agency if things are not working out for you.