A growing number of B2B marketers all around the world are now choosing to embrace account-based marketing as part of their marketing efforts. This might not come as a surprise considering it complements the traditional and short-term marketing goals of generating leads. But what is account-based marketing or ABM in short? Well, ABM is a strategy that shifts marketing resources to engaging a given set of target accounts. In fact, it not only calls for the alignment between marketing teams and sales but also allows workforce to align. Of course, this is because they need to sync on account-specific messaging for the personalization at the account level to be effective.
Even though buying circles continue to grow, the pressure is becoming more for marketing teams. This is mostly the case when it comes to impacting revenue growth directly. Actually, this is among the main reasons why the ABM approach continues to gain immense popularity. After all, it focuses on relationships in highest-value accounts and your highest opportunity. All it takes is for you to put a lot of focus on accounts having the highest need before moving on to the next level.
Despite gaining immense popularity, there are those who have no clue why ABM is important. To give you a tip of the iceberg, ABM flawlessly complements the account-based approach that many sales teams have been using for a while now. By dedicating themselves fully to marketing, sales team will not find it hard in personalizing their outreach. What is even more fascinating is the fact that it can also speed up the sales process considering members are nurtured perfectly. This in turn makes it possible for sales to realize better close rates while also closing bigger deals within the shortest time possible.
Account-based marketing is already making waves all around the world. With the numerous benefits that it has to offer, you are certainly going to take your business a notch higher without straining. Account based marketing in Singapore is also growing despite the fact that a number of businesses are still contemplating over the best practices to use. However, it is all about understanding what it entails before you can finally make any decision. The good news is that you can always get assistance from professionals and experts who understand what account-based marketing is all about.